Product photography has advanced significantly over recent years. And as ecommerce continues to grow, your product images are increasingly important. Below, we’ll look at the definition of product photography, as well as best practices and examples to inspire your own.
A professional shoot is more expensive as more time and money is spent in planning and art directing to get the best result. But the final result has better value for your business. In summary:
- Quality images serve as a window into your store improving the speed of trust, quality and value. It’s the best first impression
- Good photography increases conversion. Images are a key part of a customers decision-making process
- Pictures appeal to mobile audiences more
- Well art directed photography improves your brand image and identity.